A blog can be a great way to share information with a large audience. Businesses can use blogs to discuss products and services that can help consumers. For individuals, a blog can be a great way to share a personal or professional interest.
The following guide is designed for content creators who operate an existing blog. Many of the tips and techniques provided below are for advanced users.
1. Use a Content Management System
A content management system (CMS) provides the back-end software that runs a blog. CMS software allows content to be added and removed from a website quickly and easily.
Instead of using an HTML editing program to update a blog, CMS software automates the creation of dynamic web pages.
There are many free CMS software packages available. Joomla is one of the most popular open source CMS software packages. It offers a variety of templates, high levels of customization, and an open source license for businesses and individuals.
It’s possible to share text, images, audio, and video content using Joomla.
Drupal is another open source CMS software package. It offers many of the features seen in Joomla, and provides customized modules to create blogs and other types of content.
These modules can allow different type of content, forums, e-commerce, and other web products to be hosted on a server. Drupal also offers thousands of free themes to create a customized experience.
CMS software requires a web host that supports PHP, MySQL, and CGI applications. These are web programs that create web sites on-demand when a user visits. Instead of static content, it’s possible to have multiple users update information on a blog using CMS.
2. Use Search Engine Optimization (SEO) Techniques
Search engines use automated tools to look for websites. As a search engine indexes the public internet, it creates a database of content available on different sites.
When a user types in a search term, the search engine provides relevant websites, based on a combination of proprietary algorithms.
When creating a website, it’s important to optimize it using SEO techniques. While a blog on a rare or esoteric subject may be an enjoyable hobby, it won’t generate high levels of traffic.
Many search engines offer free tools for researching search term popularity. When creating a blog, research keywords that are popular among search engine users. Make sure to use these words or phrases sparingly in any text on a website.
Many inexperienced bloggers will cram keywords into a blog. Many search engines can detect keyword cramming, and will penalize a website’s rank if detected.
Avoid using any prominent word or phrase more than 2% in a body of text. This doesn’t include simple words like ‘the’ or ‘of’, but does include phrases like ‘chocolate bunnies’ or ‘insurance discounts’.
3. Create Valuable Content
No one will visit a blog if it doesn’t provide helpful or engaging content. It’s important to think about content in terms of the value it brings for website visitors. Every post should provide value. Many personal blogs on the internet have low traffic, due to low quality content. Few people want to hear about an individual’s personal life, common or boring hobbies, or irrelevant advertising information.
A company blog should not be used exclusively for advertising. If a website visitor feels that the content of a blog is a disguised ad, he or she will not visit in the future. When creating content, provide tips on how visitors can use a company’s product to achieve a goal.
For example, a blog from a computer repair company should provide helpful information on how individuals can solve problems by themselves. At the end of an article, a call to action can provide a brief text on the services offered by the company.
4. Use Targeted Advertisements to Generate Revenue
Once a blog achieves a high levels of traffic, targeted advertisements can provide residual income. Targeted advertisements should never be used on a company blog, as it may direct sales away from the parent company.
5. Increase Traffic Through Social Media
Many businesses and individuals can benefit from the use of social media. By creating a social media persona, it’s possible to generate a large number of followers for a product or service.
Individuals can leverage a large number of followers to generate advertising revenue, while businesses can use followers to increase sales by word-of-mouth.
When using social media, it’s important to create value. Social media can provide technical support, product announcements, and other types of helpful or interesting information.
As you implement these techniques into your blogging strategy, your traffic will grow as your skills in these areas increase. This is not the end, however. The online world is constantly changing, and you have to pay attention to the news to know how you can improve. If you do not keep up, you will quickly fall behind.