Google started the trend, but today all Search Engines are paying attention to page load times when they rank a website. To a website owner this means that if your page takes longer to load than another website’s page carrying identical ( or almost the same ) page content, Google will serve your page in its SERPs lower than the one whose page loads faster. You could miss being on the first SERP completely
This will have an unpleasant impact on your earnings from that web page. If other pages are available Search Engines SERPs ahead of your page then their page adverts or their affiliate links are being clicked on. The possibility of earning via PPC on their web page will obviously be higher than yours.
There can be any number of reasons why a website page loads more slowly than others. I’ve written a Hub specifically addressing how multiple images in a web page effects it’s page load time. There is a simple rule of thumb here, the greater the number of images contained in a web page the longer the page will take to load.
If you would like to know what you can do, explained step-by-step why not take a look at my Hub which provides details.
I would be really happy to hear if this information benefited you in anyway. If I can improve my material do leave a comment and tell me how I’d really appreciate the time you took.