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By A Web Design
Let's start by making some simple changes to a web page that will make it interesting to a search engine when the page is being indexed.
All web pages should have a title which is displayed in the Browser's title bar, right at the top of a Browser window.
All to often the importance of the page title is ignored by many techies when they are busy creating the HTML code that will display a page's content in a Browser.
Page title content, which is displayed in the Title Bar of any Browser, is taken from between the <title> </title> tags contained in the HTML program.
The title tag is always enclosed within the <head> </head> tags in any HTML code. Do take a quick look at the example below:
<html>
<head>
<title> The page title contents are placed here </title>
<meta name="description" content="Free Web tutorials" />
<meta name="keywords" content="HTML,CSS,XML,JavaScript" />
<meta name="author" content="Hege Refsnes" />
<meta http-equiv="Content-Type" content="text/html;charset=ISO-8859-1" />
</head>
<body>
</body>
</html>
So what's the significance of the content's of the page title and search engines?
Well search engines get very happy when the contents of the page title and the content of the page head line is the same. There can be only one page head line on the HTML page.
This raises the question - How does a search engine identify what is a page's head line?
Simple really, the page's head line is that line which is enclosed within the <H1> </H1> tags on the HTML page.
Obviously there can be only one pair of <H1> </H1> tags in an HTML page, otherwise the very concept of a page head line is defeated.
Hence, for starters ensure that the content held between the <title> </title> tags and the content between the <H1> </H1> are identical.
As an example of this do take a look at this page's Headline and Page Title that is displayed in your Browser. They are identical.
If you take care of this simple detail, You've already started applying sound S.E.O techniques to your web page.
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