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In lesson 3 we took a look how and where keywords are added to an HTML page.
We also understood the reasons why keywords are needed in a webpage's HTML code. Apparently keywords impact a page's rank within a search engine (except for Google which simply ignores keywords).
Google believes that webmasters have abused keywords for very long by stuffing keywords where page viewers would not see them but search engine spiders would.
Hence Google no longer uses keywords as a judgement parameter to affect the page rank of a webpage within in their results page.
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