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In Lesson 3 you understood how to target keywords for use in the web page. Regretfully, sometimes our assumptions about keywords do not match the keywords that seekers actually use when searching for the kind of content contained in our website.
Today, rather than trying to guess what keywords are being used to search for kind of content our website offers, you can definitive answers by using tools available on the Internet.
Some of the keyword suggestion tools are available free for use some you have to pay to use them. Fortunately the results obtained from both types of tools do not vary substantially.
Most tools that are free for use also have a set of reports available that you have to pay a modest sum of money to access. These reports would normally contain some specialized information not available when the tool is used for free.
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