Open source training & tutorials from experienced, passionate people
By A Web Design
In Lesson 3 you understood how to target keywords for use in the web page. Regretfully, sometimes our assumptions about keywords do not match the keywords that seekers actually use when searching for the kind of content contained in our website.
Today, rather than trying to guess what keywords are being used to search for kind of content our website offers, you can definitive answers by using tools available on the Internet.
Some of the keyword suggestion tools are available free for use some you have to pay to use them. Fortunately the results obtained from both types of tools do not vary substantially.
Most tools that are free for use also have a set of reports available that you have to pay a modest sum of money to access. These reports would normally contain some specialized information not available when the tool is used for free.
The specialized / enhanced information provided when paid for normally more than justifies / offsets the costs involved.
Keyword suggestion tools that cost a little bit.
Keyword suggestion tools that are free to use but require registration.
For the examples in this tutorial we will use Google Adwords, but most keyword suggestion tools work more or less in the same way.
When you key in the Google Adwords URL into your Browser's address bar and hit GO the page as shown in diagram 1 will be displayed in the Browser.
Diagram 1
In the textbox enclosed within the red ellipse please enter the keywords or key phrase, one keyword or phrase on each line
When done, enter the CAPTCHA value in its text box below, then Click on the Get keyword ideas command button below as shown in diagram 2.
Diagram 2
The keywords as suggested by the Google Adwords tool will be displayed as shown in diagram 3. These are the keywords that seekers of content typed in the Google search engine when trying to locate content on the Internet that was similar / identical to the content that you have on your web page.
Do not forget that you started by entering keywords that you had obtained as taught to you in Lesson 3 into the Google keyword suggestion box.
Diagram 3
Adjacent to each keyword suggestion is the link named Add. If this link is clicked its keyword is automatically added to the light blue box adjacent as shown in diagram 4.
Diagram 4
In the area surrounded by the red ellipse there is a link that permits the keywords selected to be downloaded as a comma delimited .csv for Excel file that can be uploaded easily into a Excel worksheet. Download this file and save it to your desktop or into any folder on your hard disk that you desire.
You now have a whole set of keywords suggested by Google that you can use within your HTML pages. All these keywords have been drawn from actual Google searches carried out by seekers of content similar / identical to the content within your web page.
In the next tutorial we shall try and understand how to choose specific keywords from this listing to insert appropriately into our HTML page.
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