You are being watched !!!!

Increasingly, URL shorteners are more popular than ever. What if I tell you that you can spy on the traffic and also hijack the traffic in an organic way?

URL shorteners, such as bit.ly and TinyURL, are services that help take longer URLs (which can be over a hundred characters long) and transform them into manageable links that almost never exceed 20 characters. URL shorteners are not new but their usage has skyrocketed in this social media era where cloaking the URL can serve multiple purposes.

How?

1. They make links more manageable

URLs can get awkward with multiple characters and special symbols. It makes your post look dull or in some case exceed word limits. It also kills the element of surprise as the URL may expose the content in few words which is usually your SEO primary focus keyword. So shortening the link into 8 to 10 words is definitely a kickass strategy.

2. They can track and compile click data

You can track the analytics and understand the effectiveness of your post or the engagement level very accurately. This type of information is invaluable to webmasters and companies - it shows where customers are coming from and what interests them.

3. They can be transformed into social media services

What if I tell you that these tools can also be used to retarget in social media ads like Facebook? Yes, some of the tools come with facebook pixel which seamlessly allows you to retarget and skyrocket your sales.

4. They promote sharing

Internet searches and social media are now increasingly mobile. Long URLs make it look fussy and short links are more attractive and easy to be shared. These links are very helpful io be shared on social media.

5. They can provide users useful features

Tools like snip.ly, clickmeter, exitbar.io and many more give features like
a)Call to action buttons
b)Animating the CTA/backlinks
c)Buy/shopping cart options

and much more.



Its time for you to take your social media marketing to the next level using these tools where many of them give you free limited features.

Comments

  • The above image must give you sufficient reasons to start link shorteners from this moment?
  • edited January 12
    Some tools that give you free limited features:



    clickmeter
    exitbar.io
    ritely
    rebrandly
    sniply (Upto 1000 clicks+ pixel is free)

    These are Freemium versions. However, their logo remains until you pay for it
  • Unni Sir's view :

    Instead of buying a paid plan of snip.ly , running Facebook ads can give you higher ROI
  • edited January 12
    I found an extra-ordinary blog that has made a detailed review of the pros and cons of the sniply tool. This will definitely help those who are not clear about what exactly sniply can do. The blog has beautiful images to illustrate the same and the reasons why you shouldn't be going for the paid versions. 

    https://thedigitalmerchant.com/content-marketing/social-media/sniply-review-is-it-worth-trying/


    PS: sniply free version gives you upto 1000 clicks + pixel
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