How To Convert Strangers To Customers To Advocates
In today’s Internet driven world, the only way to consistently convert strangers to paying customers and paying customers to your business advocates, is using Inbound Marketing.
Yet there are a ton of businesses on the web who still persist in using outbound marketing strategies to market their products / services. They are losing both market share and income. Their profit and loss sheet must reflect this.
For Internet driven businesses to survive (and thrive) it’s absolutely necessary to move to Inbound Marketing.
Diagram 1 – The workflow of Inbound Marketing.
How To Interpret The Graphic Shown In Diagram 1
Along the top are four specific actions that the Inbound Marketing strategy must fulfil (Attract, Convert, Close, Delight) in order to draw in site visitors, convert them to leads, change the leads into customers, and having delighted the customers with the quality of the product(s) / Service(s) convert the customers to active promoters of the product(s) / service(s).
Along the bottom are the tools and/or techniques that the Inbound Marketing strategy uses to accomplish these actions.
NOTE: The tools and/or techniques are listed under the action where they first come into play. This is not the only place they’re applicable! Several tools, like email, can be essential in several stages of the Digital Marketing methodology.
The old methods of marketing such as buying ads, buying email lists and sending out 1000s of email newsletters, then praying for leads, is really going nowhere fast. The costs of individual conversions using old marketing methods are skyrocketing.
It’s a well planned and executed Inbound Marketing strategy that turns this around.